Superior Healthcare

Marketing Research Since 1995

Who We Are

A premier fieldwork agency providing data collection and extended marketing research services to the pharmaceutical, healthcare, agribusiness, animal health and consumer industries.

Our goal is simple—to deliver meaningful data on target with your objectives, within your timeline.

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What We Do

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Qualitative Research

  • Screener Targeting Development
  • Discussion Guide Design
  • Targeted Recruitment
  • Moderation
  • Summary Reports

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Quantitative Research

  • Survey Design
  • In-house Customized Programming
  • Client Access Portal
  • Data Tabulations
  • Summary Reports

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What Sets Us Apart

Access

Superior Connections and Reach

 

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Experience

Seasoned
Research
Project Management

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Approach

Agile, collaborative
methods to
project fulfillment

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“I haven’t seen this level of commitment  with other survey programming/fielding partners I’ve worked with before.”

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Meet Our Management Team

Chip Olson

Chief Executive Officer

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Lynn Welsh

Chief Strategy Officer

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Timothy Oczkowski

Chief Operating Officer

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Tricia Kerins

Executive Vice President, Systems & Operations

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Paul Allen

Executive Vice President, Business Development

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Barbara Berg

Chief Financial Officer

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Tim Braddock

Vice President, Accounting

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Ethan Frank

Director, Field Services & Client Relations

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Erin Canuso

Manager, Client Services

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Jennifer Thorn

Director, Marketing

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Amanda Lipski

Director, Research Services

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Leanne Frank

Manager, Qualitative Field Services

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Jenna Skorupa

Manager, Quantitative Field Services

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Jen Gilligan

Lead Quantitative Project Manager

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Laura Tomasello

Manager, Technical Services & Solutions

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Ryan McDonald

Associate, Client Services

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Meet Our Team

Chip Olson

Chief Executive Officer

Read Bio

Lynn Welsh

Chief Strategy Officer

Read Bio

Timothy Oczkowski

Chief Operating Officer

Read Bio

Tricia Kerins

Executive Vice President, Systems & Operations

Read Bio

Paul Allen

Executive Vice President, Business Development

Read Bio

Barbara Berg

Chief Financial Officer

Read Bio

Tim Braddock

Vice President, Accounting

Read Bio

Ethan Frank

Director, Field Services & Client Relations

Read Bio

Erin Canuso

Manager, Client Services

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Jennifer Thorn

Director, Marketing

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Amanda Lipski

Director, Research Services

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Leanne Frank

Manager, Qualitative Field Services

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Jenna Skorupa

Manager, Quantitative Field Services

Read Bio

Jen Gilligan

Lead Quantitative Project Manager

Read Bio

Laura Tomasello

Manager, Technical Services & Solutions

Read Bio

Ryan McDonald

Associate, Client Services

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Chip Olson

Chief Executive Officer

In 1995, Chip was a founding member of The Olson Research Group. Since taking over sales and operations in 1997, Chip has been responsible for growing the organization from 3 employees in 1996 to currently 80 full time professionals with offices in Newtown, PA and Palo Alto, CA.

Prior to founding Olson Research Group, from 1992 to 1995, Chip was an Institutional Retirement Education Specialist for The Vanguard Group of Investment Companies located in Malvern, PA. In this capacity he traveled nationally to conduct seminars in asset allocation management within retirement plans for Vanguard clients. Chip maintained his series 6, 7 & 63 licenses and would often present to the Board of Directors of various companies, as well as to audiences of up to 2000 attendees.

Chip graduated from Eastern University with a Bachelor of Arts in Business Administration and Political Science.

Lynn Welsh

Chief Strategy Officer

As Chief Strategy Officer, Lynn is responsible for creating, communicating, executing, and sustaining strategic initiatives within Olson Research Group. Lynn helps to set the company’s strategic direction by communicating and implementing Olson Research Group’s strategy both internally and externally so that all team members and partners understand Olson Research Group’s company-wide strategic plan and how it drives the company’s overall goals.

Beginning in 1995 as a founding member of Olson Research Group and for the past 20 years, Lynn has been an instrumental part of Olson Research Group’s evolution from a 3-person consultancy to the dynamic, full-service research firm it is today. A past MRA Executive Board Member, Lynn has been a featured speaker at several marketing research industry association conferences, and has been published in research trade magazines.

Lynn holds a BA in History jointly from Towson University in Towson, MD and The University of Strathclyde in Glasgow, Scotland, UK and an MBA from St. Joseph’s University in Philadelphia, PA.

Timothy Oczkowski

Chief Operating Officer

As Chief Operating Officer, Tim is responsible for providing the leadership, management and vision necessary to ensure the company has the proper operational controls, administrative and reporting procedures, and systems in place to effectively grow the organization and to ensure financial strength and overall operating efficiency. Tim is also responsible for driving the company to achieve and surpass business goals and objectives, motivating and leading a high-performance executive management team, and to foster a success-oriented, accountable environment within the company.

Tim has over 15 years of operations management experience in the market research industry. Prior to joining Olson Research Group, Tim held various leadership positions at TNS, Ipsos and GfK. Highlights of his experience at these research agencies include; the restructuring, integration, development, and leadership of global operations teams ranging from small teams of 20 to larger teams in excess of 70 staff members; extensive experience building and managing offshore operations in India, Romania and Bulgaria; significant experience spearheading efforts to improve operational efficiencies, reducing operating costs, and driving quality improvements initiatives.

Tim holds a BS in Business Administration and Information Technology from Peirce College, Philadelphia PA.

Tricia Kerins

Executive Vice President, Systems & Operations

Tricia is responsible for ensuring that cost effective operations and infrastructure are in place to support the organization and staff. In this role, Tricia maintains and implements programs and processes to optimize work flow across the organization for continuous improvement.

For over 15 years, Tricia has been an integral part of Olson Research Group, evolving to take on positions of increasing responsibility. With this experience, she understands the intricacies involved in conducting market research as well as providing a variety of market research services to clients primarily in the pharmaceutical industry.

Tricia holds a Master’s Degree in Business Administration and a BS from Rider University where she graduated magna cum laude. Additionally, Tricia has completed The University of Georgia’s Principles of Market Research course and maintains the Professional Researcher Certification (PRC).

Paul Allen

Executive Vice President, Business Development

Paul currently oversees the business development and client services team. Paul is responsible for developing new services designed specifically for the pharmaceutical, biotechnology, and medical devices industries. In this role, Paul is also a valuable contributor to the strategic planning and execution of all sales and marketing activities.

Prior to Olson Research Group, Paul was the President of Genactis, Inc., and spent 9 years at Clarkston Consulting. He spent 4 years at IMS Health, where he served as vice president of marketing, and was responsible for more than 60 marketing and sales professionals. Prior to IMS Health, Paul was responsible for managing the sales and operations, market research, and business development for Novo Nordisk Pharmaceuticals.

Paul has been a featured speaker at national and international pharmaceutical conferences and a guest lecturer at Rutgers School of Graduate Management and West Chester State University Graduate School of Business. Paul currently sits on the Board of Directors for Acsis, Inc; and is on boards of two industry associations – PMRG and HIMSS. Paul received an MBA from Rutgers University in New Brunswick, NJ and a BS in biology and chemistry from Eastern University in St. David’s, PA.

Barbara Berg

Chief Financial Officer

Barbara is responsible for the administrative, financial and risk management operations of the Olson Research Group, including the development of a financial strategy, metrics tied to that strategy, and the ongoing development and monitoring of the control systems designed to preserve assets and report accurate financial results. As CFO, Barbara manages the accounting and human resources departments, oversees the development and operating of the Company’s transaction processing system, and participates in key decisions as a member of the Executive Management team.

Barbara has over 35 years of experience as a CPA both in the public and private sectors. She spent 10 years at Price Waterhouse Coopers in Philadelphia, managing the audits of public companies and worked as a Fund Group Manager for over 20 mutual funds. She has also done financial consulting for small and emerging businesses, establishing processes and controls.

Barbara graduated from the University of Maryland with a BS in Accounting and serves as a board member for two nonprofit corporations, one for which she serves as Treasurer.

Tim Braddock

Vice President, Accounting

Tim’s current role within Olson Research Group is primarily focused on financial strategy with the goal of profit improvement. As a member of Olson Research’s Senior Management Team, Tim contributes to the overall decision-making and direction of the organization.

Tim is a Certified Public Accountant with 25 years experience in public accounting including auditing, tax preparation and business consulting. A long-time team member, Tim began his career at Olson Research Group in 1995 as the outside accountant assisting in designing up the corporation’s accounting system and providing guidance with all financial matters. Tim graduated from Monmouth College with a degree in Accounting and received his CPA license in 1992.

Ethan Frank

Director, Field Services & Client Relations

As Director of Field Services, Ethan is responsible for overseeing the Field Services team, which handles fieldwork for all of Olson Research Group’s studies, as well as working with clients to effectively scope and formulate fieldwork design. Ethan’s experience and insights are priceless tools that he lends both internally when working on projects and externally when working with clients.

Ethan has been with Olson Research Group since 2006 and as a former Senior Project Manager, Ethan has been responsible for the largest and most challenging projects that Olson Research Group has been awarded, all with flawless execution. Ethan also spent time as a Research Analyst, where his tasks included interpreting data, formulating reports and making recommendations based upon the research findings.

Ethan earned a Bachelor of Arts in Communications, with an emphasis in Public Relations from Susquehanna University. Prior to joining the Olson Research Group, Ethan spent several years working for Accuweather as part of their marketing team.

Erin Canuso

Manager, Client Services

Erin serves as Manager of Client Services, overseeing key client relationships for Olson Research Group. In this role, Erin provides feasibility, pricing and methodology guidance for new project engagements, as well as maintaining an open partnership with long-standing clients to enable smooth, efficient transition of projects to Olson Research Group’s Field Services Department.

Erin joined Olson Research Group, Inc. in 2007, and during her tenure with the company has served as a Project Manager in both Qualitative and Quantitative Field Services, and also as a Quality Control Specialist, ensuring high quality data deliverables on all projects.  Erin’s hands-on fieldwork background provides a solid knowledge of the fieldwork process and allows her to guide clients to a successful project engagement.  Erin graduated from Arcadia University with a Bachelor of Arts Degree in Biology.

Jennifer Thorn

Director, Marketing

As Director of Marketing, Jennifer’s key responsibilities are to conceptualize, develop, and orchestrate marketing initiatives that meet the overarching strategic goals of Olson Research Group. This includes developing and presenting creative solutions that support and complement the business strategy while maximizing corporate objectives and promoting key messages.

Prior to joining Olson Research Group, Jennifer worked for several leading healthcare communications and advertising agencies with responsibilities to both domestic and international pharmaceutical brand teams. Jennifer enjoyed playing a key role in the early development and expansion of the International Society of Pharmacoeconomics and Outcomes Research (ISPOR) and working closely with top KOLs and clinicians to develop meaningful professional education opportunities throughout the US while at the Joslin Diabetes Center in Boston, MA. Jennifer’s experience includes overseeing large-scale domestic and international healthcare conferences, as well as abroad range of pharmaceutical medical education campaigns and marketing initiatives. Jennifer is a graduate of Rider University with a Bachelor’s Degree in Liberal Arts.

Amanda Lipski

Director, Research Services

Amanda has been with Olson Research Group for over 10 years and currently oversees design and analytics for both qualitative and quantitative research projects. After managing many of the more challenging projects as a Project Manager in her early years with Olson Research Group, she transitioned into a Research Analyst role delivering value both at the project initiation as well as interpreting the resulting data into research findings. Today Amanda still plays an active role working directly with clients and internal team members on the design and analytics for a variety of research projects, while also contributing to our marketing content with written and visual content.

Prior to working at Olson Research Group, Amanda worked in advertising research and also as a surgery technician at a veterinary practice. She received an MBA from Rutgers University in Marketing and a BA in Biology and Psychology from Franklin and Marshall College. Additionally, she is certified as a Professional Researcher (PRC) by the MRA and participates regularly in conferences and web seminars to maintain this certification.

Leanne Frank

Manager, Qualitative Field Services

Leanne oversees our qualitative project management team ensuring that each qualitative research project reaches target goals from inception to completion. With over 10 years of experience in the market research industry and qualitative recruitment, Leanne is a valuable asset and leader to this piece of our business.
Leanne has held several positions within the organization, beginning as a Project Manager where she was responsible for the successful completion of some of the more challenging studies that Olson Research Group had seen at that time. Leanne was a key member in the development and setup of our California division where she spent three years as the Manager of Operations before returning to our Yardley, PA office. Leanne received a BA in Communications with an emphasis in Public Relations from Susquehanna University.

Jenna Skorupa

Manager, Quantitative Field Services

As Manager of Quantitative Field Services, Jenna manages our team of project managers dedicated to the successful execution of all quantitative studies. Jenna focuses on strategy execution, cross-departmental collaboration, problem solving, and clear communication to support the highest degree of client satisfaction at each stage of a quantitative study’s lifecycle.
Jenna joined Olson Research Group as a Project Manager in 2006. In 2007, Jenna was part of a core group of team members that led the organization’s West coast expansion to California where she filled the roles of Senior Project Manager and Manager of Operations before moving back to the East coast and into her current role in 2014. In her tenure at Olson Research Group, Jenna has been responsible for managing hundreds of projects including Olson’s largest and most complex tracking study and thus has a wealth of knowledge to help both clients and internal team members ensure the success of each project. Jenna is a graduate of the University of Pennsylvania with a Bachelor’s Degree in American History.

Jen Gilligan

Lead Quantitative Project Manager

Jen joined the Olson Research Group in June 2007 as a Quantitative Project Manager. In this role she was tasked with managing some of the most difficult online projects that Olson had seen, including some of the company’s first patient chart studies. She was instrumental in developing best practices that continue to serve the PM Department as a guide for running projects in the most efficient manner possible. Jen was a Senior Project Manager for a few years before transitioning into Manager of Quantitative Field Services where she worked with the PM staff to ensure Olson Research Group’s level of quality and customer service on every project. With her most recent transition to Lead Quantitative Project Manager, Jen will be able to continue working closely with the PMs while also taking a more hands on role with clients and project work. Jen graduated from La Salle University with a BA in English Writing.

Laura Tomasello

Manager, Technical Services & Solutions

As Manager of Technical Services and Solutions, Laura oversees our programming and quality control departments, ensuring that projects are executed in a timely manner with the highest quality output. This team is the backbone of our project teams driving the success of our quantitative surveys which often entail complex programming logic and testing.

Laura has worked in the healthcare industry for over 10 years. In her 8 years with Olson Research Group, she has gained extensive experience with both quantitative and qualitative research. Laura has held positions including Project Manager, Quality Control Specialist, and Moderator. In 2013, Laura was promoted to Manager, Quality Control, serving as the lead resource integrating Olson’s project teams and programming resources. Laura attended Rowan University working towards a BA in Communications.

Ryan McDonald

Associate, Client Services

Ryan serves as Associate of Client Services, managing day-to-day client interaction. In this role, Ryan assists in providing feasibility, pricing and methodology guidance for new project engagements, as well as working to continually assess client relationships in order to provide the best customer service and efficiency on each research project.

Ryan joined Olson Research Group in 2014 in his current role. With a strong background in healthcare client-facing roles, Ryan’s ability to understand client needs and recommend creative solutions has been a solid addition to the Olson Research team. Ryan graduated from Indiana University of Pennsylvania with a Bachelor’s degree in Finance.

Recent Insights

Effective Survey Programming: Art or Science

February 8, 2016

We think it’s both! Good programming does more than ask questions; it accomplishes your research objectives in the most efficient, engaging manner possible.

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Meet the Team – Ethan Frank

November 13, 2015

As Olson Research’s Field Services Director, Ethan oversees all fieldwork, as well as engaging with clients to effectively scope and formulate fieldwork design. Ethan works closely with Project Management teams to ensure that studies are progressing effectively and quickly, providing the critical data that each unique client requires.

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